To fulfil its mission of serving society and promoting regional economic development, Krirk University actively identifies and engages with local industry stakeholders by strengthening collaboration with government agencies, professional associations, businesses, and community organizations. Through these partnerships, the University promotes educational development, talent cultivation, and sustainable local economic growth.
To further enhance the integration of education and industry, expand internship and employment opportunities for students, and improve graduate employability, Krirk University signed Memoranda of Understanding (MOUs) with 14 leading organizations in Thailand’s tourism industry, establishing long-term strategic partnerships.
The collaboration focuses on:
- Joint curriculum development and continuous curriculum enhancement.
- Involving industry experts in teaching, academic consultation, and curriculum review.
- Providing internship placements and employment opportunities for students.
- Organizing academic exchanges, professional training programmes, seminars, and workshops.
- Promoting innovation and sustainable development within the tourism industry.
- Establishing continuous communication and collaboration mechanisms between the University and the tourism sector.
- Supporting tourism workforce development and regional economic growth.
The partner organizations represent key stakeholders in Thailand’s tourism sector, including national industry associations, professional organizations, businesses, and cultural organizations. The 14 partner organizations are:
- Tourism Council of Thailand
- Professional Guide Association of Thailand
- Thai Hotels Association
- Thai Tourist Business Promotion Association
- Association of Domestic Travel
- Thai-Chinese Tourism Alliance Association
- Association of Thai Travel Agents (ATTA)
- Thai Transportation Operators Association
- Guide and Tourism Industry Association
- Tourism Media Association
- Thai Traditional Medicine Wisdom Organization
- Thai Lue Association of Thailand
- Chinese Speaking Guide Club
- Blue Star Co., Ltd. (Health Tourism Promotion Organization)
Krirk University has established a structured stakeholder engagement mechanism by identifying key local stakeholders in Thailand’s tourism sector, including professional associations, industry organizations, employers, and cultural groups. Through Memoranda of Understanding (MOUs) with 14 tourism-related organizations, the University has developed long-term partnerships that support curriculum development, internships, industry advisory activities, professional training, and graduate employment. Representatives from partner organizations are regularly invited to provide feedback on academic programmes, participate in curriculum improvement, and collaborate in community engagement initiatives. This continuous engagement ensures that teaching and research remain aligned with local labour market needs while contributing to the sustainable development of Thailand’s tourism industry.
